How to be a successful gig economy worker

  • Choose your clients wisely to make sure you are paid on time
  • Be transparent and upfront about the mistakes you make,.
  • Learn to say no to projects that pay too little.
  • Plan ahead financially as there will be down times.
  • Manage the time between projects. Learn something new then.

In April 2018, after a year of considering it, Bengaluru-based Sonali Dash finally took the plunge. She quit her 10-year-old corporate career of management consulting to become a yoga teacher. It was a big step in her life. “Quitting corporate was challenging as I was used to the financial security my 10-year-long career had offered me,” says the 34-year-old.

To push herself to give up her comfortable salary, she planned it all—she did a post graduate in yoga to upskill, saved for two years and took worst possible scenarios into account. The combination of financial and emotional support helped Dash till her new career became stable enough.

Brush up your skill sets

What helped Dash through the turmoil of the initial few months was that she had researched well. Before you jump off your existing career, you should understand opportunities in the new line of work you’re heading into, says Sanjay Lakhotia, co-founder, Noble House Consulting, a platform specializing in finding HR consultants for companies. 

Choose your clients wisely

To make sure you get paid at the end of a project, do a background research on people you work with and be sure they are able to pay.

Be transparent

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How to overcome challenges when a wife earns more than her husband

When Sandeep Mulay Kumar and his wife were investing in a property in Bengaluru, his mother found out that he was paying less than his spouse Pramitha Ramaprakash because he was earning less than her.

“My mother took me into a corner and told me quietly that the fact that I’m earning less than my wife shouldn’t go out of the family,” laughs the 38-year-old, while explaining how truly entrenched the patriarchal concept of men being the primary breadwinners is when it comes to Indian families.

Her salary is higher

The first time in 2011, when Ramaprakash got a higher salary, Kumar admits that it did bruise his ego a bit. “Pramitha had quit her job after our marriage and moved to the UK because of my career. Six months later, she finds a job, two hours away from my office, and she has been offered more money than I earn,” says Kumar.

Being from a family, where his father had been the decision-maker, for a few honest minutes, he did wonder what his family and friends would say. However, later he accepted that it was money they were collectively earning. The couple moved to be closer to Ramaprakash’s office. “It was easier for me to do this as we were living independently, in the UK, away from parental pressure,” says Kumar. “In India it would have been more difficult to move cities for my wife’s job.”

Breaking stereotypes

Marriage, and after that childcare, according to a survey by National Sample Survey of India for 2011-2012, is one of the most common reasons for women to drop out of jobs in India. In 2011, around 50% of unmarried women in the 15-60 age bracket were in the labour force, while the proportion for married women was a mere 20%. The trend is more prominent in rural than urban women, as couples with white-collar jobs can outsource housework, childcare and eldercare—mostly seen as a woman’s job after marriage.

Sharing household and childcare work is the only way that 34-year-old Tripti Abhijata could continue to work as a full-time manager in a company in Switzerland. As she joined office back after her son was born, Rajan Thambehalli, her 34-year-old husband, took care of the house and of their three-year-old, starting his own company for quizzing.

Before having a child, both Abhijata and Thambehalli, were pursuing their own careers—Thambehalli as a consultant travelling around in Europe and Abhijata in Switzerland. After a child, moving frequently wasn’t possible. “We decided that we would move to the location of the spouse who gets a stable job first. It happened to be me,” explains Abhijata. In 2013, Thambehalli quit his job as a consultant, started his career afresh, ending up in “mom meetings”, she says.

Bengaluru-based Sandeep Mulay Kumar and Pramitha Ramaprakash are also comfortable with the difference in their salaries.
Bengaluru-based Sandeep Mulay Kumar and Pramitha Ramaprakash are also comfortable with the difference in their salaries.
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New job? Here’s how to make new friends.

New job? When it comes to building relationships with Indian colleagues, it’s food that matters the most, according to Mumbai-based operations manager Neha Thadani. Three years ago, when Thadani joined her current company, an MNC based in Mumbai, the newness of the office was overwhelming. “It was a disconcerting experience,” says the 35-year-old, “I didn’t know anyone, I didn’t know how things worked, so I decided to change that with food.”

Sweeten your new colleagues

Every day, she would bring something new to office, sweet or savoury, and made it a point to walk across to a couple of colleagues at mid-morning, introduce herself and offer them snacks. “Most people took a breather, talked about what kind of food they loved, and this camaraderie continued as our personal conversations started,” says Thadani.

The initial hesitation over, within a week, her colleagues were inviting her for coffee breaks in the evening, or for lunch, introducing her to others. Within a month, Thadani knew a lot of people in her office, from top management to her juniors, and could find someone to help her out if she was stuck in her work. “Because of food, I could find the human side to the managers and bosses in my office, and connect to them beyond the work they gave me,” says Thadani, something that she feels has helped her tremendously throughout her jobs.

Build relationships anew

Building relationships at work are as important as the tasks the employees have been hired for, according to Neharika Vohra, professor (organizational behaviour), Indian Institute of Management Ahmedabad. “Relationships are the glue that binds tasks and teams, so they need to be paid attention to,” she says. In the beginning it is best to observe, understand and recognize the pattern of networks within your workplace. “Take initiative to reach out to people, help someone with something you can offer, show people that you are interested in them,” adds Vohra.

Sathappan S. says being interested in how other people work is a great way to break the ice
Sathappan S. says being interested in how other people work is a great way to break the ice
Continue reading “New job? Here’s how to make new friends.”

New ways that founders are doing business meetings

Startup founders are doing meetings in newer ways to save time, increase their efficiency and also be much more productive.

When Mithun Srivatsa, co-founder and CEO of Blowhorn, a logistics startup, began his company, he had a small office in HSR Layout in Bengaluru, which could seat only four people. “I did five meetings a day, and it got too stuffy being in a room all day long,” says the 34-year-old. That was the reason he moved meetings to a beautiful park nearby. “I’ve interviewed possible employees, held training sessions and discussed growth plans with angel investors, all in that park,” he says, adding that he loved the idea so much that he has continued doing what he calls ‘park meetings’ once every day, even though the startup has a bigger office now.

Founders get out of the office

“A park changes the mood, eases the context and gives you space for small talk. It’s better for heated discussions too,” he says, adding that all kinds of possibilities open up in a meeting at a park. In one such incident, Srivatsa recalls, he was interviewing for a possible senior role position on a park bench, when the meeting turned into a lengthy discussion about the startup’s vision and mission. “At the end of it, this person wanted to put in her own money into my startup,” he laughs.

Creative meetings are a walk in the park

A 2014 study from Stanford, agrees with Srivatsa. Upon researching on people meeting at offices versus walking, the study found that walking boosts creative inspiration and leads to divergent thinking, where you explore many possible solutions to a problem.

That’s the reason, like Srivatsa, Archit Gupta, founder and CEO, ClearTax, an income tax e-filing solution, keeps his Sunday meetings with his co-founder, Srivatsan Chari, at Cubbon Park, one of the popular public parks in Bengaluru. “As we talk about growth strategy, Srivatsan, plays with stray dogs,” says Gupta, 33. The relaxed atmosphere makes them come up with creative solutions for their business and also reconnects them over fond memories of growing up together. “Mobile meetings are not only good for blood circulation but great energy boosters and diminishes hierarchical boundaries, putting everyone at ease, allowing free flow of dialogue and creating stronger personal bonds,” says Gupta, who has since then turned a couple of his everyday meetings into walking meetings.

Archit Gupta (right) with a team mate at a park in Koramangala for a mobile meeting. Photo: Ramegowda Bopaiah/Mint
Archit Gupta (right) with a team mate at a park in Koramangala for a mobile meeting. Photo: Ramegowda Bopaiah/Mint

With international work teams and timing, and smartphones with applications like Zoom, Skype and even Whatsapp, meetings on the go are a norm. However, overwhelmed with a continuous stream of meetings and communication, people are taking innovative, individual routes to keep meeting fatigue at bay.

Don’t let location distract you

Bhavin Turakhia, founder of many startups like Flock and Zeta, has over 100 meetings, every month. Over the last couple of years, this self-confessed stickler for meeting productivity has taken individualization to the height, building customized workstations in all the offices he works from—at his home in Mumbai, as well as his offices in Mumbai, Dubai, London and Los Angeles. “I don’t like to waste time when I travel for meetings,” says the 38-year-old.

“This way, I literally, pick up from where I left off, no matter which office.” Turakhia has a “specification document”, which lists down what he needs in a customized chair, arm rest and desk, including a Benel-designed custom-made chair with dual motors and a sit-stand, seven-feet long desk, which costs anywhere between ₹ 80,000-Rs 1,50,000 per set. “I’ve customized this system over time, creating an exact configuration of three external monitors, monitor stands, exact lighting levels, video conference units and my distance from the entire arrangement.

This minimizes distractions for me, no matter where I’m working from,” he explains. Since travel time to his Mumbai office has increased, he has even had his Innova modified with a work/entertainment station that includes a monitor, so his meetings continue when he is stuck in Mumbai traffic jam.

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How do I set up a cooperative start-up in India?

The cooperative start-up structure is still a nascent idea in India. Every morning, Nirbheek Chauhan, 30, gets ready and heads to his office—another room in his apartment in Bengaluru. There, he connects with the other six members of his team, based out of UK, Greece, France and Australia, and starts work on his current project.

Chauhan works at the software consultancy Centricular, a flat-hierarchy, co-owned start-up, which is collectively managed by all its partners—who are employees as well. For clients, Centricular is a company like any other. It’s the internal set-up that sets it apart from the regular corporate model.

In cooperatives, all employees have a say

“In a cooperative, every member has a single vote, irrespective of how many shares they own in the company,” explains Chris Chroome, administrator for CoTech, the largest online forum for cooperative technologists in the UK, and a member of a software cooperative, WebArchitects.

In other words, it’s a democracy and all employees have an equal say. “Decisions are taken collectively, which means we are both the board of directors and employees of our company,” says Deepa Venkatraman, one of the founding members of Nilenso, a Bengaluru-based software consultancy founded in 2013. Venkatraman’s day-to-day routine is like anyone else’s: You work on a project, together or individually, and then shut down your laptop to spend time with friends and family.

What is a corporate cooperative?

But, rather than founders owning and operating the business, Nilenso, a “corporate cooperative”, as Venkatraman calls it, is owned by everyone. All 16 Nilenso members annually elect two executives who are responsible for making operational decisions, like staffing, facilitating meetings and interacting with external stakeholders.

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Setting up a start-up, straight out of college

In 2012, when Sachin Gupta graduated from the Indian Institute of Technology (IIT), Roorkee with a job offer from Google India, he faced a conundrum. He and his college mate, Vivek Prakash, had been building a software system, HackerEarth, for engineer recruitment. They had an offer from GSF Accelerator, a Bengaluru seed-funder for technology start-ups.

It came with a caveat: GSF wanted the two in Bengaluru, working full-time on the start-up, if they were to get the initial money. “That was our first challenge,” recalls Gupta. “If we wanted to do this start-up, and we so did, Vivek had to miss a semester in his degree while I had to leave my job.” Prakash wanted to get his degree.

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Ready to ride the startup wave?

If you want to start a company, this may be a good time to do it. For venture capital (VC) funding for Indian start-ups has increased by a whopping 261% in one year, according to a November analysis by PrivCo, a financial data platform that analyses business trends. Several factors are pushing this growth: India is now the world’s second largest mobile market, with over 900 million smartphones, and half of its 1.25 billion population is under 25.

“For everyone, from anywhere, with whatever background, it is the right time to start a company. The goodwill has never been this high, even from parents, who are no longer worried about who will marry their child,” says Harsh Shah, co-founder of Shopsense, a Mumbai-based company which works with retailers to help them enhance the shopping experience with technology.

“More and more start-ups are getting created by younger and younger people,” says New Delhi-based Varun Chawla, co-founder of 91springboard, an incubator and an early-level funder for start-ups. “The market is hot, there’s early-stage financing and increased capital.”

But there are some rules, some must-dos before you get set to ride the start-up wave.

Find a big problem

All sound businesses are based on someone trying to solve a problem. Zomato solved the perennial issue of “Where do I find a place eat around here?” Uber found that people had trouble finding taxis on the street and made it spectacularly easy to call one to wherever they were. “You need to ask yourself what is the problem you’re solving,” says New Delhi-based Suchi Mukherjee, founder and chief executive officer (CEO) of Limeroad.com, a social e-commerce platform for women. “Whose life will get better by the product you’ll create, are there enough people with this problem, and are you truly passionate about solving their problem?” The last point, the one about passion will help you get through the lows (and there will be many), she adds.

Other than passion, you need to be sure that the problem you’re solving is big enough to attract funders. “Nobody wants to place small bets,” says Sachin Gupta, CEO of HackerEarth, a platform where companies and programmers can connect. “Entrepreneurs who want to raise VC money must understand that they have to go after big markets.”

A lot of people are reading publications, articles, books, trying to understand what’s cool in the market and copying ideas from international markets. That may not be the best way to go about it. “You need to build value for your business rather than build a business for valuation,” says Chawla.

Be thorough with research

The idea might be spectacularly creative, but if someone has already worked on it, there is no point in going after it unless you can add to what is already being offered, or the market is large enough to absorb two players. Research and fine-tune your idea. If some aspects of your business are already covered by the market, outsource these and focus on other aspects. “It’s your magic sauce that will make a difference,” says Chawla.

“Before we fund a start-up, we always see how much clarity and focus they have on a real problem,” says Sasha Mirchandani, founder and managing director, Kae Capital, a funding company based in Mumbai which has invested in start-ups such as GreenDust and Myntra. “What unfair advantages do you possess? How determined are you? Is the problem you’re trying to solve real, does it have a potential for a large market opportunity? Why is ‘now’ the best time to for this particular business?”

Mirchandani, who has been in the start-up industry since 2000, tends to stay away from funding start-ups that are “US-clones”. He believes such start-ups are attracted by the ecosystem rather than driven by an idea, and may not be aimed at providing the answers to a compelling business problem which they are passionate about.

Devise a new plan

Business strategy, plan, road map, call it what you will, it’s the essential difference between success and failure. Devise a plan, deal with teething issues and continue to validate it till your product fits the market. “Until you get to a product-market fit, don’t waste your time trying to hire too many people or raise too much money, for once you do, going back and making changes becomes that much harder,” says Krishna Mehra, co-founder, Capillary Technologies, a Silicon Valley, US, based start-up that builds customized customer-driven marketing platforms.

Test your product

Ironically, one essential element that most start-ups forget about is talking to customers. “Once you have a problem worth solving, go and talk to a hundred people to validate and refine it,” says Amit Somani, managing partner, Prime Venture Partners, a VC firm in Bengaluru. It is this feedback, this refining of the problem, that will shape your idea, giving a unique touch to your business and making it harder for anyone else to copy.  The product needs to be validated by early users. “Launch a minimalist version of your idea in the market, experiment with a small group of users at a very low cost,” says Rutvik Doshi, director, Inventus Capital, which invests in early-stage start-ups.

Build a team

Most start-ups that fail are those which have one person trying to do everything. Dedicate yourself full time and build a team of full-time people who are committed for the right reasons. “Great talent is scarce and not having a great, growing team is one of the single biggest reasons for a start-up not achieving its potential,” says Shah.

Your team should have the right combination of skill and can-do attitude. “If you surround yourself with great people, you can go through the insane amount of belief, commitment, hard work and luck you need to succeed,” says Somani.

Take advice but follow your gut

Founders looking for advice and expertise can now find an active ecosystem in cities like Bengaluru, Delhi and Mumbai. “One of the reasons for the success of Silicon Valley is the ecosystem of people who have been around the block a few times and are now available as advisers, mentors, investors and senior employees,” says Mehra. Mehra sees this pool developing in India, and suggests that founders should make use of it.

Find advisers whose opinions you trust but, at the end of it all, listen to your instincts. “Sometimes you might get swayed too much by what investors or influencers have to say, but it’s you who runs the company and it’s you who should run it,” says Gupta.

Get the business in place

Most start-ups spend all their time and energy in building the product, finding customers and raising money, but forget to comply with government rules or set up the infrastructure. Take the time to sort things as basic as office space, reliable Internet, getting all the permissions and hiring an accountant, says Mukherjee.


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